June
Update .
Summer is officially here! This month, we are maintaining a steady focus on buying scrap gold & silver, while leaning into seasonal events and powerful sports collaborations.
This update covers our early June focuses, our ongoing print strategy in Stockholm and Gothenburg, and an exclusive look at the IFK Göteborg collaboration.
In this edition
Early June Focus
At the beginning of June, our primary messaging and campaign focus will be directed toward Studenten (Graduation) and Swedish National Day offers.
IFK Göteborg Collaboration
On June 5th, IFK Göteborg published exclusive pictures from the Tavex Göteborg store on their official Instagram account, reaching their audience of over 144,000 followers.
Product Recommender
The Product Recommender is a new tool that helps you build an optimal precious metals investment portfolio tailored to your needs. When creating your portfolio, you can enter the total investment amount and adjust the allocation between gold coins and gold bars.
You can also build a diversified portfolio with several precious metals, such as gold and silver, or choose one of our ready-made investment packages.
June PR Campaigns
Focus: Buying Scrap Gold & Silver
Gothenburg
Göteborgs-Posten & Local
- Göteborgs-Posten: Every Friday, Saturday, and Sunday throughout June.
- Local Magazines: Every Thursday in the six extra magazines around the Gothenburg area.
Stockholm
Mitt i Newspaper
- June 6 & June 13: Two full pages in all magazines.
- June 20: One full page exclusively in the Östermalm and Liljeholmen editions.
Marketing Calendars
June 2026 Visual Breakdown
Stockholm Print
Gothenburg Print
Do you have creative ideas for Tavex?
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"There are no bad ideas, especially when we are talking about creative ideas, so let your brain juices flow."