July
Update .
Currency is officially back online! We are ramping up our digital presence with new scrap pages, influencer tests, and a growing Smyckesguld inventory.
This update covers our latest web deployments, ongoing social media tests, and a look ahead to a massive partnership event this September.
In this edition
Currency Exchange is Back
Currency exchange is now active again, and this is currently one of our main focuses on social media.
We are continuing to update and improve the currency page on the website. Please explore it and let the marketing team know if you notice anything that could be improved, adjusted, or made clearer for our customers.
Smyckesguld Progress
Smyckesguld continues to show strong potential. We have been adding new products approximately once per week, alongside publishing one blog post per week. These activities have significantly helped increase website traffic and improve our overall visibility.
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Strong Inventory We consistently maintain >30 products in stock, providing a better selection and making the site feel active.
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Clearer Structure Sales are continuously growing, supported by a much clearer and optimized team structure.
Upcoming Campaign
At the end of July, we are planning a dedicated Summer Sale for Smyckesguld.
New Scrap Gold & Silver Page
A brand new, optimized page for buying scrap gold and scrap silver is currently in progress.
Once it is ready to go live, we will share the preview link with everyone. We want the team to review it and suggest any improvements before (or shortly after) the official launch.
Influencer & Video Marketing
Ida Campaign Results
Ida’s paid influencer campaign was active for two months. It performed exceptionally well on X (Twitter)—generating over 2.3M views and strong engagement rates—but did not yield the same high performance on Meta platforms.
Audience Testing
We are testing one additional influencer this week. This creator has a different style and age profile, allowing us to test a completely new audience segment and promotional method.
Upcoming Shoot
A new video campaign for buying scrap gold is coming soon. The video shoot is planned for Friday. It will feature a middle-aged woman, specifically targeted at attracting and connecting with that demographic segment.
Ida on X
DIF Festival in September
We have been invited to attend the DIF Festival on 5 September in Stockholm. This is part of our current ongoing partnership deal, and we are planning to join!
The festival gives DIF partners the opportunity to have their own stands and showcase their businesses directly to the fans.
Do you have creative ideas for Tavex?
Collect your thoughts and tell us your idea. If it gets the green light, we will implement it.
"There are no bad ideas, especially when we are talking about creative ideas, so let your brain juices flow."