February
Update .
Here’s a short update on what has been happening across marketing, expansion, and training.
This newsletter is meant to keep everyone aligned on our direction and priorities as we continue growing.
In this edition
Göteborg Opening – Thank You
On February 20th, we successfully completed the Göteborg opening event — and it turned out really great.
A big thank you to everyone who contributed in different ways. Even if you weren’t physically present at the event, your support before, during, and after made a real difference.
This was an important milestone in our expansion journey, and it sets the tone for what’s coming next.
Next Step: Malmö
Following Göteborg, Malmö is the next step in our expansion plan. Work is progressing, and we will share more detailed updates as we move forward.
The goal remains the same: build strong local presence while keeping operational quality high.
Sales Training Has Started
The first sales training sessions led by Saba have already started. This is an important step in strengthening our in-store experience and sales performance. We will continue developing this area through additional training sessions going forward.
We’re Growing the Team
As our business continues expanding across different areas, we are adding a new team member. If this opportunity feels like a good fit for you — or someone you know — we encourage you to apply or share the listing.
Growth requires strong people — and we’re building for the long term.
Offline Marketing
February Focus
During February, we continued our focus on buying gold jewelry, with strong presence across multiple offline channels.
Radio (Weeks 8 & 9)
We were live on radio in Stockholm and Gothenburg during weeks 8 and 9 with our “We buy gold jewelry” message. The purpose was to increase awareness and drive both website traffic and store visits.
Mitt i (Stockholm)
On February 7, we published a full-page advertisement in all Mitt i newspapers in Stockholm, reinforcing the same message.
Göteborgs-Posten
We also ran a half-page advertisement in Göteborgs-Posten for 11 placements (Fridays, Saturdays, and Sundays) during February, focusing on buying gold jewelry.
Offline Schedule
February 2026Looking Ahead – March Direction
The March campaigns are not yet fully finalized. However, it is likely that we will shift part of the focus toward selling precious metals.
At the same time, the buying segment continues to show strong potential, so gold jewelry campaigns will likely continue in some form.
Do you have creative ideas for Tavex?
Collect your thoughts and tell us your idea. If it gets the green light, we will implement it.
"There are no bad ideas, especially when we are talking about creative ideas, so let your brain juices flow."