HAPPY
NEW YEAR .
It was awesome to spend time with you all during Christmas. We hope you had a great holiday!
With this newsletter, we aim to inform the whole Tavex Sweden team on what's moving, shaking, and launching in 2026.
In this edition
Buying Scrap Gold
Newspaper Media Plan
High-frequency print coverage combining regional dominance in Göteborg with targeted weekly presence in Stockholm.
Göteborgs-Posten
Regional DominanceLocal Papers
Surrounding GBG AreasMitt i Stockholm
Weekly NewspaperPrint Schedule
January 2026Buying Scrap Gold
Radio Campaign
Audio push to complement the print strategy. High-frequency spots running for three consecutive weeks.
Schedule
Format
Radio Schedule
January 2026Performance: Smyckesguld
Yearly totals for the jewelry division.
2025 Yearly Totals
Operational Action Required
Inform SEREN Immediately upon Offline Sale
We have had 5+ incidents of double-selling (items sold offline while still active online). When selling jewelry (smyckes) in the office, manual inventory update is mandatory.
We are officially on the Map!
Good news: Google has approved the Tavex Göteborg location. We are now visible in Google Maps/Search and customers can leave reviews.
Our Goal
Maintain a 5-star rating (minimum 4.7).
Precious Metals 2026
Gold and Silver are reaching new all-time highs. The same environment is likely to continue in 2026.
Do you have creative ideas for Tavex?
Collect your thoughts and tell us your idea. If it gets the green light, we will implement it.
"There are no bad ideas, especially when we are talking about creative ideas, so let your brain juices flow."