April
Update .
Spring is here and we are pushing forward. Here’s the latest on our team, materials, and expansion efforts.
This newsletter keeps our growing team aligned on the latest operational changes and marketing focuses for the month.
In this edition
Welcome to the Team, Linn! 👋
Linn Bjällås joins us as our new Junior Marketing Specialist.
She’ll be supporting our growing marketing efforts across all channels. Please give Linn a warm welcome when you see her around the office!
Marketing Materials Refresh
A full redesign is currently in progress. We’re updating our marketing materials to better align with our brand and our continued growth.
Seren & Linn will visit the Stockholm office with a clear purpose: organize, align, and upgrade all physical materials.
Distribution Plan
Once updated, the new materials will also be distributed directly to our regional hubs:
- Göteborg
- Malmö
Valuta Removed
All valuta references have now been fully removed from our Website and all Online Channels.
Smyckesguld Growth
Content efforts are actively increasing. We are heavily focused on improving the Smyckesguld side of the business.
- 1 blog post per week is now live
- Continuous website improvements
- Heavy focus on SEO & organic growth
Malmö Opening Soon 🇸🇪
Our Malmö office is almost ready, and we’re officially preparing for launch week!
- Opening-week decorations planned
- All necessary materials will be available
- High focus on visibility and foot traffic
New Test: UGC Platform (Influee)
We’re actively testing Influee for user-generated content (UGC) to explore new and engaging ad formats.
First Campaign
👉 Promoting the gold envelope (selling jewelry).
Primary Goals
- • Test scalable content production
- • Improve social media performance
April Summary
- New team member (Linn) onboard
- Marketing materials getting a full upgrade
- Valuta fully removed (report any leftovers)
- Smyckesguld content scaling up
- Malmö opening soon
- Testing new UGC platform (Influee)
Marketing Calendars
April 2026 Breakdown
Radio & Mitt i
Weeks 16 & 17
- • Radio: Stockholm & Gothenburg.
- • Print: Full-page ads across all Mitt i.
- • Focus: Scrap Gold.
Göteborgs-Posten & Local
April Placements
- • GP (Half-page): Apr 10-12, 17-19, 24-26, and 30.
- • Local Papers: Four Thursday distributions.
- • Focus: Scrap Gold.
Sponsorship & IG
Events & Giveaways
- • Football ⚽: LED ads start April 11 for Djurgårdens IF & IFK Göteborg.
- • IG Giveaway: Week 18 on Djurgårdens IF account.
Do you have creative ideas for Tavex?
Collect your thoughts and tell us your idea. If it gets the green light, we will implement it.
"There are no bad ideas, especially when we are talking about creative ideas, so let your brain juices flow."