May
Update .
Malmö is officially open, our new marketing materials have landed, and we are rolling out a massive multi-city PR campaign.
This newsletter breaks down our operational updates and details the heavy media presence we have planned throughout May.
In this edition
Malmö is Officially Open 🇸🇪
We continue to expand our presence across Sweden. Following a successful launch week, the doors to our new Malmö office are officially open for business!
View on Google Maps
Print Materials Delivered
New marketing materials and updated print designs have now been delivered to the offices. These updates reflect our brand refresh and support our ongoing campaigns.
- New Brochures
- Updated Business Cards
- New Thank You Cards Tavex & Smyckesguld
- Gatupratare Designs Göteborg & Malmö
- Newspaper Ads Full & Half-page (GBG & Malmö)
- Billboard Design Malmö
Inventory Check
Please keep an eye on stock levels in your respective offices as foot traffic increases.
UGC & Influencer Collabs
We have officially started testing User Generated Content (UGC) collaborations to diversify our social media presence.
First Campaign
Focuses on the “selling scrap gold” experience. A creator has produced a more authentic and relatable customer journey video for us to test.
IFK Göteborg Photoshoot
Soon, the marketing team alongside IFK Göteborg will have a dedicated photoshoot at the Göteborg office.
PR Campaign Overview
May Execution Details
Stockholm
Mitt i Newspaper
- Focus: Scrap Gold
- Weeks 19 & 20: Full-page ads in all publications.
- Weeks 18 & 21: Full-page ads in Östermalm & Liljeholmen only.
Malmö
Sydsvenskan & Billboard
- Focus: Scrap Gold
- Sydsvenskan:
- Full-page: May 2 & 4
- Half-page: May 9, 10, 16, 17, 23, 24 - Bauer Outdoor: Billboard running weeks 19–21.
Gothenburg
Göteborgs-Posten & Local
- Focus: Scrap Gold
- GP (Half-page): Every Fri, Sat, Sun (May 2, 8-10, 15-17, 22-24, 29-31).
- GP (Full-page): Sunday, May 3.
- Local (Half-page): 6 regional papers on Thursdays (May 7, 14, 21, 28).
Radio & Sports
Audio & Digital Exposure
- Radio (Malmö/Ystad): Weeks 19–22.
- Radio (GBG/STHLM): Weeks 20–21.
- LED Match Exposure:
- ⚽ DIF: May 4, 18, 24
- ⚽ IFK: May 9, 25 - Digital: DIF IG VIP Giveaway (May 4). IFK Newsletter (May 18-22).
Marketing Calendars
May 2026 Visual Breakdown
Stockholm & Malmö Print
Gothenburg Print
Radio, Outdoor & Sports
Do you have creative ideas for Tavex?
Collect your thoughts and tell us your idea. If it gets the green light, we will implement it.
"There are no bad ideas, especially when we are talking about creative ideas, so let your brain juices flow."