August
Update .
A few important updates from Sweden covering new landing pages, social media, Smyckesguld performance, UGC campaigns, and upcoming activities.
The current focus in Sweden remains on strengthening our key landing pages, improving SEO, developing local visibility, and continuing to grow newer business areas.
In this edition
Sälja Guld & Silver Page
We have launched a redesigned landing page for customers who want to sell gold and silver. The URL remains unchanged to maintain its strong established SEO value, domain authority, and recognition.
New Calculator Feature
One of the biggest improvements. Customers can now select several different products or items simultaneously, giving them a clearer understanding of the potential total value they could receive.
* Both gold and silver are presented on the same page for now. We will monitor performance before deciding whether to split them into dedicated SEO pages.
View Landing Page
Växla Valuta URL
Our currency exchange landing page has moved back to a previously well-performing URL: /kopvaluta/
The SEO Strategy
The /kopvaluta/ URL already had strong historical rankings and authority. Reusing it allows us to take advantage of existing SEO value rather than building authority from scratch for a new URL.
- Strengthen visibility for currency searches
- Develop as a main entry point for exchange
Visit Currency Page
Tavex Malmö Instagram
We have opened a dedicated Instagram account for our Malmö office. The purpose is to give Malmö more local visibility and create content specifically around the Malmö office, rather than relying only on the broader Sweden channels.
Smyckesguld
Smyckesguld ran a summer sale from 20–31 July, and the campaign performed exceptionally well. Overall, it continues to develop at a strong pace, and we now regularly maintain more than 25 products in stock.
Current Focus Areas
- Product availability
- New articles & content
- Advertising activity
- SEO visibility
- Online sales
Summer Special Offers
We have created new dedicated categories for both Gold and Silver called Special Offers. This allows us to group all discounted products in one place, making it much easier to share links and promote specific products that have active offers.
Office Action Required
All offices should promote this and inform customers about these offers every time we have them. Save these links for easy access in the future.
New UGC Video: Kristina
Our new UGC video featuring Kristina is now running in Sweden and has been showing good initial performance.
Performance vs. Previous Campaigns
Compared with the previous video featuring Ida, Kristina's creative is currently producing stronger results on Meta.
- Primary Target: Women aged 40+ in Sweden (a crucial audience for our gold-selling service).
- Platforms: Running across both Meta and X to test the creative across different audiences.
Upcoming Campaigns & Events
IFK Campaign
We are preparing a new IFK campaign. It is still under development, so there are no final details to share yet.
DIF Festivalen
In September, Tavex will participate in DIF Festivalen. This gives us another opportunity to increase brand visibility and engage with customers outside our usual channels.
Do you have creative ideas for Tavex?
Collect your thoughts and tell us your idea. If it gets the green light, we will implement it.
"There are no bad ideas, especially when we are talking about creative ideas, so let your brain juices flow."